Email: Pregnant, Heading To The ER

Hello!

I have something super special to share with you, but first one crazy story:

Shortly after a positive pregnancy test, I found myself at the optometrist trying to figure out why I was seeing a large “slash” across my left eye.

At the end of what seemed like zillions of tests, I got my answer. My optometrist sighed heavily and turned away from his computer to give me such a serious look that I went rigid.

“If your occupation included anything that required your vision like a pilot or surgeon, I would have to suspend you. You have a growth in your eye. My diagnosis is stress. My prescription? Figure out how to de-stress…

…This could affect your baby.”

The stress was like a slow-moving poison seeping into my day-to-day.

I hadn’t even noticed, even though I had said, “cheers!” to the New Year from the ER, raising my grape juice after they told me I had my very first panic attack, apparently from (you guessed it) stress.

That was a very memorable first ultrasound.

Stress. Anxiety. Fear of the unknown. Work. Maternity leave. Bringing a human life into the world. Being a parent for the first time. The myriad of things that could go wrong during labor and delivery.

I did, however, find out what alleviated that stress almost completely. But I do wish I had answers and help BEFORE all that stress manifested physically.

But enough about me.

I can’t 100% understand exactly what your stresses are. However, I can try.

That’s the sole purpose of what I’m about to share with you!

This will be C&A (Cape & Apron’s) very first pregnancy-related product. And I want it to be everything you need it to be.

But mostly, I am excited and nervous to take this step with you. Because a product can help you, in a MUCH more tangible way – more than anything I’ve done so far. I want this to alleviate AS MUCH stress as possible from your brain right now.

Because I know how much that can suck. AND I know what it feels like to have it instantly lifted like a GIANT weight from your pregnancy-tired shoulders.

So, I’d love you to take this journey with me.

Most of all, I’d love to create something worthy of alleviating the biggest stressors you have right now. I want you to feel at-peace, your shoulders relaxed, and excited about your new life to come. If I can at all, I’d like to play even a small part in having you ready, at-peace and exhilarated for what’s in store for you.

Because it is TRULY amazing <3.

I formally invite you to come on this adventure (or at least watch from the sidelines!) starting right here.

<3

Alice

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