BlogBird Flight Manual

Hi, I’m Alice and I’ve been blogging since 2016. Since then, I have successfully built a full-time income blogging business.

I am a mommy of 1.9 kids (baby #2 is due in the next couple of weeks!) and I am a visionary. I started my blog during our one-year-old’s nap time and decided to turn it into a full-fledged successful business.

I’ve worked with most all major video game companies in the world (BioWare, Microsoft, Nintendo etc.) as well as other major companies like Firefox, Hasbro, Game Stop, Sony etc. as an art director in merchandising.

In addition, I helped implement project management systems for various companies overseeing large daily operations and teams – everything about running a company.

I had made millions for other companies, why couldn’t I do that for myself?

Over the course of creating, branding, running, and branding multiple blogs as well as taking some of the BIGGEST blogging courses out there, with A TON of trial and error, I’ve learned what works and what doesn’t work. You can avoid ALL that trial and error.

That’s why we created BlogBird Flight Manual, to help you avoid the obstacles, confusion and fear of running a successful full-time income earning blogging business with a clear-cut tailored strategy.

Hello! This is Thomas, Alice’s husband and cohort at Cape & Apron. I’ve been working in the design/agency industry for the past seven years, developing and growing brands from the ground up. I’ve worked with mom-and-pop shops and the Fortune 500, creating logos, marketing campaigns, websites, etc.

On a day to day basis, I really do enjoy creating and seeing my work come to life. But I’ve always felt like there was something missing. Not only did I want more out of life, from a financial and time standpoint, but I needed purpose.

I was fortunate to have found someone to mentor me in all areas of life, someone who had “fruit on their tree”. It has and continues to have such a profound impact in my life that I found a need to help other people succeed. What if I could be that light or have that impact on hundreds of people?

So for the past five years I’ve mentored dozens of people who want to start a business of their own, but they weren’t sure where to start. I walk them through the mindset and work habit that being an entrepreneur requires, and ultimately, help them find their “why”.

If you already have a blog (depending on your custom path), you will learn about:

Properly structuring your blog for optimal traffic and monetization: You’ll understand if your blog has the proper foundation you and your readers. Understand how to succeed in the blogging world and create a solid foundation of success to run with out of the gate.

The ins and outs of branding, creating pins, graphics and how to create your own logo: I’ll help you with all the branding set-up, guidelines, and how-to that MOST all bloggers do not know. Learn inside ad agency secrets on branding, where to get the BEST photos, how to design graphics with amazing programs for free and create your own logo.

Running a proper blogging business with time management strategies: Learn how to efficiently tackle the mountain of to-dos that come with running a successful blogging business, including a laid out goal centered path broken down from yearly to daily to-dos. Understand how to prioritize, pivot, address the overwhelm, and plan each of your days optimally.

How to powerfully structure a blog post for optimal traffic and monetization: As well as how to write a 2500 word post (from concept to scheduling) in 4-6 hours. Plus, lay out your editorial calendar for the year!

If you haven’t ever started a blog, you will learn about:

The how and why of blogging: Learn why blogging is an amazing vehicle to achieve your life goals and dreams. Understand what your “why” is and what 3 keys you need to create a successful blogging business as well as potential obstacles and powerful ways to overcome them.

Setting the foundation of your full-time income blog: I’ll help walk you through how to choose a blog name and niche you are passionate about that will earn you income. We will then focus on your target reader and shape the building blocks of your solid blogging business. We will ALSO go over branding in detail and set you up with a targeted logo, graphics, color palette and awesome Pinterest pins.

The technical side of blogging: We’ll go step-by-step through ALL the technical sides of setting up your entire blog. From WordPress, choosing the right host, purchasing a URL (that is awesome), setting up and installing an ENTIRE amazing theme to plugins, all things Google and more! (If you don’t know what any of that is, that’s okay! We will go over it all in detail.)

How to write blog posts quickly and effectively: I’ll teach you how to write killer blog posts, structured specifically for your reader, traffic and monetization with time management so you can fit writing content easily into your crazy busy schedule. We’ll set up your writing schedule and plan out a ton of your content!